Case Study


Ecommerce website

Brewshop is making it easier than ever to get home brew beer supplies in NZ. Born from the home brew passion of friend and VO2 founder, Peter Moofield. I'm responsible for branding, web design, advertising, and print design for this funky online ecommerce company. The site's success has exceeded expectations and the design has been featured in numerous galleries and web showcases.


“Benek's involvement in the project has undoubtedly been a key part in Brewshop being more successful than was ever imagined when we first started. The process of design was super easy, and Benek's intuition helped nail the concept almost first hit. ”

Peter Moorfield, Brewshop owner

Fresh new responsive design

With a trend towards more tablet and mobile sales, Brewshop decided to future-proof and redesign the entire site to be responsive and mobile friendly. The new design is fresher and funkier than before, with the same emphasis on ease of use and polished user interaction. I'm very proud of how each page is crafted for optimal display on any device or screen size.


The shopping cart and checkout pages have been highly customised for a consistent brand experience and streamlined checkout process, leading to increased conversions across more devices.



Branding that started out just for the web has since been expanded to labels, ads, and apparel for sale and promotional industry events.

  • Services Used
  • Market research
  • Art Direction
  • Branding / Identity
  • Brand kit & usage guidelines
  • Responsive web design
  • User interface & interaction design
  • Mobile web & app design
  • Print design & collateral
  • HTML(5) + CSS(3) coding
  • jQuery interaction
  • Ecommerce
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